If you’re a small business owner, you know how quickly the holiday season sneaks up, especially once October hits. Before the rush of winter sales, gift orders, and year-end chaos takes over, now is the perfect time to give your website a quick checkup.
And here’s the good news: You don’t need hours (or a total redesign) to get your website ready for holiday shoppers. These 3 fast website edits take less than 10 minutes and can help improve customer experience, boost your holiday visibility, and make sure your business info is accurate and up to date.
1. Update Your Business Hours and Contact Info
This is one of the most overlooked, but most important, website updates before the holidays.
Check your:
- Holiday hours (are you staying open later, closing early, or taking any days off?)
- Phone number, email address, and physical location
- Order deadlines (especially if you ship products or take custom orders)
Local SEO tip: Update your Google Business Profile too, it helps customers find you in maps and local searches.
Search-friendly example: “Our Ellendale shop will be open extended hours during the holiday season, stop by until 7 PM on weekdays starting November 15.”
2. Clean Up Your Homepage for the Holidays
Your homepage is prime real estate, make sure it reflects what’s happening now, not last summer.
Refresh or remove:
- Outdated promotions (like “Back to School” or “Fall Clearance”)
- Old images or text that no longer apply
- Any event dates or deadlines that have passed
Quick seasonal tip: Add a short banner like: “Now accepting holiday orders! Custom embroidery deadline is Dec. 10.”
This helps both your website SEO and your customer experience, because people don’t want to dig for details.
3. Test Your Call to Action (CTA)
Every small business website should have a clear and visible call to action, especially during the holidays.
Ask yourself:
- What do I want visitors to do? (Buy a product, book a service, visit my location?)
- Is my CTA easy to find, on mobile and desktop?
- Does the button or form actually work?
Example CTAs for small businesses:
- “Shop the Holiday Gift Guide”
- “Book Your Winter Session”
- “Get a Quote Before Year-End Pricing Ends”
Adding a seasonal CTA not only improves conversions, it gives your visitors a reason to stick around (and act).
If you’ve got a few extra minutes:
- Update your copyright year in the footer
- Add a seasonal photo to your homepage
- Embed your latest Instagram post
- Double-check your mobile view
A few quick website edits can go a long way in helping your small business stand out during the busy holiday season. Whether you run a boutique, coffee shop, daycare, or construction business, your website should be easy to navigate, up to date, and ready to serve your customers when it matters most.
Need help with holiday website updates or quick edits? I work with small businesses across North Dakota and beyond to keep things simple, effective, and ready for whatever season you’re in.
