Why Adding Short Videos to Your Website Can Boost Engagement in 2025
Let’s be real, people don’t always read websites anymore… but they do watch videos. In fact, short-form videos are one of the biggest web design trends for 2025, and they’re helping small businesses grab attention and build stronger connections with their audience. If you’re looking for an easy way to make your website feel more modern and engaging, this might be it.
As a web designer in North Dakota working with small-town businesses, I’ve seen firsthand how powerful video can be, especially when it reflects your brand’s personality. We’re not talking full-blown commercials. Just simple, fun, and authentic clips like an Instagram Reel, a short TikTok, or a behind-the-scenes video from your phone.
Why Short-Form Video Works
- People prefer to watch, not read. Video helps tell your story faster and more visually.
- It keeps visitors on your site longer, which is great for SEO.
- It shows the real you, whether you’re showing off your products, giving a tour, or introducing your staff.
- It builds trust. Customers want to know who they’re buying from, especially in small communities.
Even embedding a short video on your homepage or “About Us” page can make your site feel fresh and more interactive.
What Kinds of Videos Should You Share?
- A short welcome message from the owner (that’s you!)
- A product demo or how-to
- A behind-the-scenes look at your business
- A walkthrough of your storefront or latest project
- Customer testimonials (super powerful!)
If you’ve already made content for social media, it’s easy to repurpose it. I can help you add a video section to your site or embed your Instagram Reels directly on your homepage.
Make Your Website Feel Alive
The best websites today aren’t just digital brochures, they’re tools that connect with your customers. And video helps make that connection instantly. So if your website still feels static and a little flat, it might be time to add a little movement.
At Simple Wolf, I help small businesses across North Dakota create websites that feel more like you. Want help adding videos to your site or getting started with content that makes sense for your brand?
Let’s talk about how video can boost your website. Summer is a great time to freshen things up!
