Both indoors and outdoors, attention grabbing signage can immediately catch the eye of passersby. One of the most powerful tools a business can have in its advertising arsenal is also one of the least expensive options.
A FedEx study found that 68% of customers judge the quality of a company’s products on the quality of its signs. The study also found that 8 in 10 customers entered a new store or business simply because they liked that company’s signs. So, by strategically placing signs in high-traffic areas, you can significantly increase a brand’s visibility and ensure that the message reaches a broader audience.
Reinforce brand identity and awareness
With consistent branding elements such as logos, color schemes, and typography, you can strengthen brand recognition and recall. Great copy and great design showcase the best of what your brand has to offer.
Local stores & events
For businesses targeting local communities, signs and banners are invaluable tools for reaching the intended audience. Position flags near your storefront or set up roadside banners and leverage these flags’ movement to direct the customer’s attention to the information you wish to highlight. Whether it’s promoting a new store opening or announcing a community event, signs and banners have the ability to connect with people.
Enhance offline and online integration
By incorporating QR codes, hashtags, or social media handles on signage, you can connect your in store customers with your online presence. This integration allows customers to easily access more information, engage with a brand on social platforms, or participate in online promotions. That way they can continue to follow your brand and even make purchases in the future.
Banners and signs are a low cost way to make a big impact! Contact me today to help your business get noticed!
