Many small business owners, especially in small towns, wonder if they should be advertising on Facebook. They wonder what good it would do them. Well, I am here to tell you it can do a ton to grow your business! Aside from having an updated Facebook page, which is a great way to stay in front of your customers, Facebook advertising can get you in front of a new audience, or just be a quick easy way to advertise a special or promotion to your community, for cheap! So here are 4 reasons why every small business should be advertising on Facebook.
1. It’s Easy
Facebook ads are easy, really! You don’t need to be a Facebook expert to create an ad (but knowing a few tips and tricks doesn’t hurt) Many small businesses are finding Facebook ads simple and effective!
Facebook ads are easy, really! You don’t need to be a Facebook expert to create an ad (but knowing a few tips and tricks doesn’t hurt) Many small businesses are finding Facebook ads simple and effective!
2. You can reach people!
This is where people are hanging out, so why not reach them where they already spend their time? According to Adweek, there were 156.6 million people on Facebook last year. Where else can you get your ad in front of that many people?
This is where people are hanging out, so why not reach them where they already spend their time? According to Adweek, there were 156.6 million people on Facebook last year. Where else can you get your ad in front of that many people?
There is a time and a place for postcards, or newspaper ads, but for a fraction of the cost, and time, a Facebook ad can reach so many more people!
3. It’s Targeted
Being able to target your ads to a specific audience is crucial to maximizing the effectiveness of any ad campaign. Facebook makes you more effective by letting you target users using not only demographic data (location, age range, gender), but also using interests data and social connections. For example, if you want to target people that are interested in your clothing line, you can specifically target people that Facebook identifies as being interested in, fashion, jewelry or other related interests. Or say that you want to target people that are interested in running, you could target fans of the Runner’s World Facebook page.
Being able to target your ads to a specific audience is crucial to maximizing the effectiveness of any ad campaign. Facebook makes you more effective by letting you target users using not only demographic data (location, age range, gender), but also using interests data and social connections. For example, if you want to target people that are interested in your clothing line, you can specifically target people that Facebook identifies as being interested in, fashion, jewelry or other related interests. Or say that you want to target people that are interested in running, you could target fans of the Runner’s World Facebook page.
4. It’s CHEAP!
I know this is really what matters to all small business owners- how much will it cost me? Once you create your visual image for your ad, either yourself or have your marketing person do it for you. (*cough, cough – me -*cough, cough) Then you can run an ad for a day or week, for any specified dollar amount you want, depending on how frequent you want it to be seen. Seriously, ANY DOLLAR AMOUNT! You can put $5 or $100 on that ad! What do you have to lose at those prices?
Have you tried Facebook advertising for your small business or group? Let me know what kind of results you’ve seen below in the comments!
