Facebook ads are easy, really! You don’t need to be a Facebook expert to create an ad (but knowing a few tips and tricks doesn’t hurt) Many small businesses are finding Facebook ads simple and effective!
This is where people are hanging out, so why not reach them where they already spend their time? According to Adweek, there were 156.6 million people on Facebook last year. Where else can you get your ad in front of that many people?
There is a time and a place for postcards, or newspaper ads, but for a fraction of the cost, and time, a Facebook ad can reach so many more people!
Being able to target your ads to a specific audience is crucial to maximizing the effectiveness of any ad campaign. Facebook makes you more effective by letting you target users using not only demographic data (location, age range, gender), but also using interests data and social connections. For example, if you want to target people that are interested in your clothing line, you can specifically target people that Facebook identifies as being interested in, fashion, jewelry or other related interests. Or say that you want to target people that are interested in running, you could target fans of the Runner’s World Facebook page.
Have you tried Facebook advertising for your small business or group? Let me know what kind of results you’ve seen below in the comments!